When you’re shopping online for something to wear, like a down jacket for winter or dress shoes to match a new outfit, it can be useful to see style options across lots of different stores. But with the number of options online, it isn’t always easy to know what’s out there, find inspiration, compare your choices and decide what and where to buy.

Search has always let you find links to different products and stores, but starting today and rolling out this week in English in the U.S., you’ll begin to see clothes, shoes and accessories from across the web in one place on Search on your mobile device, so you can easily browse lots of different stores and brands at once.

To start browsing, just search for clothes or accessories like “running shoes,” “women’s leather belt” or “wide-leg pants.” Google identifies popular products from stores across the web and brings them together in a new section on Search. You can filter by style, department and size type, or look at multiple images of a product. And if you want to learn more or you’re ready to buy, you can easily visit a store’s website.

Once you know what you want to buy, it can sometimes be hard to uncover all the different stores that carry an item so you can pick exactly what you want. With this new experience, Google has done the hard work for you by bringing products from many stores together. You’ll also have quick access to reviews in case you need help making a decision.

To make this feature possible, Google indexes and organizes products from over a million online shops, and updates this information regularly. Just as we don’t charge sites to be part of the Google Search index, participating retailers appear in this new feature for free.

Retailers can learn more about what types of products are eligible to appear in this shopping experience on Search.

Google mentions they’re excited to take this step toward making it easier for people to find products they need on Search, and to connect people with great retailers across the web. In the future, they’ll be looking to expand this feature to more queries, categories, devices and products.

If you would like assistance in setting up your eCommerce website in Google Merchant Search results or need help setting up an eCommerce website in general, please don’t hesitate to contact Futr Digital.

First seen on Google