{"id":452,"date":"2016-11-29T12:17:20","date_gmt":"2016-11-29T12:17:20","guid":{"rendered":"http:\/\/www.www.futr.com.au\/?p=452"},"modified":"2016-11-30T06:48:42","modified_gmt":"2016-11-30T06:48:42","slug":"google-soon-start-punishing-mobile-sites-showing-hard-dismiss-popups","status":"publish","type":"post","link":"https:\/\/www.futr.com.au\/insights\/google-soon-start-punishing-mobile-sites-showing-hard-dismiss-popups\/","title":{"rendered":"Google soon to start punishing mobile sites showing hard-to-dismiss popups"},"content":{"rendered":"

Google has recently\u00a0announced<\/a> two large\u00a0changes regarding\u00a0its mobile search results. The main one everyone will likely\u00a0notice first is the removal of the\u00a0\u201cmobile-friendly<\/a>\u201d label that accompanies pages in search results, that are in fact.. mobile friendly.<\/p>\n

You may ask the question why? Why is Google doing this? Well.. according to their own data, approximately 85% of all pages that show on Google’s mobile search results are now essentially mobile-friendly. So to therefore clean up the results pages, they’re removing the label. But, it will continue to be used as a ‘ranking consideration’ per se. So your site definitely still needs to be mobile friendly.. and if you don’t have a mobile friendly site – contact us!\"mobile-sites\"<\/a><\/p>\n

Now, moving into the future, the second change Google has made could have more impact overall. Beginning from January 10, 2017, Google is going to start ‘punishing’ mobile\u00a0pages that pop-up those annoying.. well.. pop-ups, when you first open the page. The punishment is essentially a lower rank in Google search results. Not great for any website.<\/p>\n

Average web designers, and online marketers are going to hate this news – however it cant come early enough for those mobile internet users who can’t standing trying to exit out of those annoying pop-ups with difficulty! Here at Futr, we’ll make certain never to build annoying pop-ups into our websites.. and now there’s all the more reason not to!<\/p>\n

It is worth pointing out\u00a0that Google won\u2019t punish all\u00a0sites that uses\u00a0pop-ups\u00a0as a whole \u2014 only the ones that make content less accessible when viewing the website.\u00a0So to clarify, pop-ups that cover the majority of content once visitors land on your site, or as they’re looking through your site on their mobile device, as well as standalone pop-ups that need to be exited out of before accessing the actual website (especially frustrating), will be punished.<\/p>\n

Some popups, like login windows, terms and conditions-type requirements etc will continue to be allowed and not punished by Google’s algorithms.<\/p>\n

This definitely isn’t the beginning of the pop-up war from Google’s end –\u00a0they\u00a0already punish<\/a>\u00a0sites that use them for application\u00a0install advertisements.<\/p>\n

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