Physio Pilates Proactive
pilatesproactive.com.au


July 2017

The wonderful team at Physio Pilates Proactive (PPP) approached Futr Online Solutions for an end-to-end redesign and development of their website. They had only relatively recently had an update to their site, in early 2015, however it just wasn’t up to scratch and what they were after.

We we able to complete a website and online footprint review of PPP, find glaring user experience and website structure issues, as well as implement some important value-adds, inclusive of customised query forms, and an eCommerce framework (using the world-class WooCommerce).

Some elements that we’ve added throughout the new Manningham General Practice site include clear call-to-action buttons for visitors to easily navigate to the online booking site where they can select any MGP Doctor and make an appointment, from any device.

We’ve also implemented a varying top-menu display which is fully responsive across all devices – so various menu’s, navigation buttons and call-to-action buttons appear and/or disappear based on the screen size of the device. This is a relatively new functionality we’re able to utilise here at Futr, as a result on some large improvements to the site framework we use.

The new PPP website was launched in late June 2017, and data from mid-September 2017 is already showing an enormous 246% increase in page view numbers compared to the same period across the previous year.

Given we also implemented an eCommerce solution for the team at Physio Pilates Proactive, we can see, from July into September 2017 that already approximately A$8,300 in transactions have been completed for the business –
through the sale of pilates courses, class packs, and more.

We’re also seeing very strong improvements to Google search engine rankings following launch.

At Futr we embed search engine optimisation (SEO) throughout all our websites. SEO is the process of ensuring websites can rank as high as possible within Google, Yahoo Search, Bing and other internet search engines.

Some examples of PPP’s Google ranking improvements, per September 2017, are outlined below:

“Barre Class”: 95th > 7th
“Pilates Adelaide”: Not Ranking > 8th
(approx. 1,000 searches per month)
“Pilates Reformer”: Not Ranking > 9th
(approx. 5,400 searches per month)
Pilates classes Adelaide”: 16th > 10th
“Physiotherapy near me”: 37th > 25th
(approx. 2,900 searches per month)
“Physiotherapy Adelaide”: 50th > 29th
(approx. 1,300 searches per month)