The change is only available on mobile, for now.

Google is introducing a new Search layout to mobile, and it’s rolling out the changes beginning today. Soon, when you run a search on Google via your phone, you’ll see a website name and logo at the top of each results card / listing. If Google feeds you an Ad via your search result, then it’ll appear with a bolded Ad label and the web address associated with the advertisement.

Google has also advised that the new design will also allow Google to add new actions to Search Results, including the ability to purchase things such as movie tickets, or play podcasts. Will be interesting to see how this update changes the overall user experience.

With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.  

Jamie Leach
Senior Interaction Designer, Google Search

Google is hopeful that the changes will make it easier for users to work out where information they’re searching for is coming from. “Over the years, the amount and format of information available on the web has changed drastically—from the proliferation of images and video, to the availability of 3D objects you can now view in AR,” the company said in a blog post, adding that it’s now time for Search results to change as well.

While these changes are coming to mobile, there’s a high likelihood we’ll see them migrate over to desktop Search, too.

This update will likely pave the way for some of the more advanced changes Google teased at its I/O developer conference earlier this month. The company said it’s bringing computer vision and augmented reality to Search and that users will start seeing 3D images popping up in Search results.

So while the changes appear subtle, they could be the first of many that we’ll see. I’ll be keeping my eyes peeled.